PRIVACY POLICY
PRIVACY POLICY
This Privacy Policy explains how Axcend.ai (“Axcend”, “we”, “us”, or “our”) collects, uses, discloses, transfers, and protects personal data when you access our website, communicate with us, or engage with our services.
Axcend.ai is a company established and operating in the United Kingdom.
Our primary legal and regulatory jurisdiction is the United Kingdom, and this Privacy Policy is governed principally by the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.
Where required by law, we also comply with applicable data protection and privacy laws in other jurisdictions, including the EU GDPR, United States privacy laws (including the CCPA/CPRA and equivalent state laws), and the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).
1. Who We Are & Scope of AI Services
Axcend.ai provides AI transformation and implementation services for businesses, including but not limited to:
AI strategy, audits, assessments, and roadmap design
AI systems architecture, deployment, and configuration
AI voice, conversational, and communication systems
AI employees, virtual agents, and autonomous workflows
Business process automation and orchestration
Data, system, CRM, and third-party integrations
AI optimisation, monitoring, and continuous improvement services
Custom AI use cases developed for operational, commercial, or internal needs
Our services may involve proprietary systems, third-party AI models, automation tools, and cloud infrastructure.
This Privacy Policy applies to all current and future AI-related services offered by Axcend to the extent such services involve the processing of personal data.
2. Legal Roles (Controller / Processor)
2.1 Data Controller
For personal data collected via our website or direct communications, Axcend acts as a Data Controller.
2.2 Data Processor
For personal or business data processed in the course of delivering client services, Axcend may act as a Data Processor or Data Controller, depending on the service scope and contractual arrangement.
Where required, processing is governed by a Data Processing Agreement (DPA).
2.3 No Joint Controllership
Nothing in this Privacy Policy creates a joint controllership relationship between Axcend and any client unless expressly agreed in writing.
2.4 Contractual Priority
Where this Privacy Policy conflicts with a signed agreement, the contractual terms prevail.
3. Primary Jurisdiction & Supervisory Authority
Axcend operates from the United Kingdom
Our primary supervisory authority is the UK Information Commissioner’s Office (ICO)
Our data protection framework is assessed primarily against UK law, with additional measures applied where required internationally
4. Categories of Personal Data
4.1 Data You Provide
Name
Business email address
Telephone number
Company name and role
Information submitted via forms, calls, emails, or communications
You warrant that you have lawful authority to provide this data.
4.2 Automatically Collected Data
IP address
Device and browser identifiers
Operating system
Website interaction data
Referral and traffic metadata
Used strictly for:
Security and fraud prevention
Website functionality
Performance monitoring and analytics
4.3 Client & Service-Related Data
When delivering AI services, Axcend may process limited operational data such as:
Workflow configurations
System logic, prompts, and rules
Integration and configuration metadata
Unless expressly agreed otherwise:
Axcend does not own client data
Axcend does not verify legality, accuracy, or completeness
Clients remain solely responsible for lawful processing, notices, and compliance
4.4 Sensitive Personal Data (Prohibited by Default)
Unless expressly agreed in writing, users and clients must not submit or process:
Health or medical data
Biometric data
Financial or payment data
Government identifiers
Criminal records or special category data
5. Lawful Bases for Processing (UK & EU)
We process personal data on the basis of:
Contractual necessity
Legitimate interests (operations, security, service delivery, B2B communications)
Legal obligations
Consent, where required
6. United States Privacy Rights
Where applicable under US privacy laws:
We do not sell personal data
We do not share data for cross-context behavioural advertising
Individuals may have rights to access, correct, or delete personal data
Equivalent rights under other US state laws are honoured where required.
7. UAE Personal Data Protection (PDPL)
For individuals located in the UAE:
Data is processed lawfully and transparently
Purposes are defined and limited
Cross-border transfers occur only with safeguards
Data subject rights are respected where applicable
8. Nature of AI Services & Risk Allocation
8.1 AI Systems Are Tools, Not Outcomes
Axcend provides AI-enabled systems and configurations, not guaranteed outcomes.
AI systems:
Are probabilistic and non-deterministic
May produce variable, inconsistent, or unpredictable outputs
May generate errors, omissions, or unexpected results
Are designed to support, not replace, human decision-making
No representation is made that AI behaviour will be consistent, repeatable, or predictable.
8.2 No Automated Decision-Making (GDPR Article 22)
Our services are not intended to produce decisions with legal or similarly significant effects on individuals without meaningful human involvement, unless expressly agreed and lawfully implemented by the client.
8.3 No Professional Advice or Reliance
Axcend does not provide legal, financial, medical, regulatory, or professional advice.
AI outputs:
Are provided on an “as-is” basis
Must not be relied upon as a substitute for professional judgment
Clients remain fully responsible for decisions, actions, and outcomes.
8.4 AI Output Disclaimer & Validation
AI-generated outputs may:
Contain inaccuracies or outdated information
Be similar or identical to outputs generated for other users
Not be original or suitable for intellectual property protection
Clients are solely responsible for:
Reviewing and validating outputs
Determining suitability for use
Ensuring compliance with law and third-party rights
8.5 Model Training, Drift & Third-Party AI
Unless expressly agreed in writing:
Client data is not used to train public or shared AI models
AI systems may rely on third-party foundational models and platforms
Axcend does not control third-party model logic, updates, or retraining
AI systems may change behaviour over time due to model updates, optimisation, or vendor changes.
Axcend is not responsible for changes introduced by third-party AI providers.
8.6 No Compliance Guarantee
While Axcend designs AI systems in line with industry best practices, no guarantee is given that any AI system, output, or configuration will ensure legal, regulatory, or industry-specific compliance.
Clients remain solely responsible for assessing regulatory requirements applicable to their business.
8.7 No Duty to Monitor Client Use
Axcend has no obligation to monitor, supervise, or police client inputs, outputs, integrations, or use of AI systems, except where required by law or expressly agreed in writing.
8.8 No Implied Improvement Obligation
Unless expressly agreed in writing, Axcend does not guarantee continuous improvement, optimisation, or performance gains beyond contracted services.
8.9 Evolving AI Regulation
AI regulation is rapidly evolving.
Axcend does not warrant that services provided today will meet future legal or regulatory requirements unless expressly agreed in writing.
Clients are responsible for monitoring regulatory changes affecting their AI use.
9. Voice, Communications & Recording
Where AI systems handle voice or communications:
Axcend does not determine whether communications are recorded
Clients are solely responsible for lawful notices and consent
Axcend is not responsible for jurisdiction-specific recording compliance
10. Cookies & Tracking
Cookies are used for:
Core website functionality
Analytics and performance
Security
11. Data Sharing
We do not sell personal data.
Data may be shared with:
Hosting and cloud providers
Analytics and performance tools
Communication platforms
Legal or regulatory authorities where required
12. International Data Transfers
Data may be transferred to jurisdictions with different data protection standards.
Transfers are implemented in accordance with UK IDTA, EU safeguards, and UAE PDPL requirements where applicable.
13. Data Retention
Data is retained only as long as necessary for:
Service delivery
Legal obligations
Legitimate business interests
14. Data Subject Rights
Rights may include access, correction, deletion, restriction, objection, and portability, subject to law.
15. Security Disclaimer
We apply commercially reasonable safeguards.
No system is entirely secure.
16. Children’s Data
Services are not intended for children under 18.
17. Complaints & Authorities
UK: ICO
EU: Local authority
USA: Relevant state authority
UAE: UAE Data Office
18. Limitation of Responsibility
To the maximum extent permitted by law:
Axcend is not responsible for unlawful or inaccurate data supplied by clients
Axcend is not liable for third-party platforms or AI models
Axcend is not liable for decisions made in reliance on AI outputs
19. Governing Law
This Privacy Policy is governed by the laws of England and Wales.
20. Updates
We may update this policy at any time.
21. Contact
Email: hello@axcendai.com
Website: https://www.axcend.ai
Last Updated: 15/01/2026
This Privacy Policy explains how Axcend.ai (“Axcend”, “we”, “us”, or “our”) collects, uses, discloses, transfers, and protects personal data when you access our website, communicate with us, or engage with our services.
Axcend.ai is a company established and operating in the United Kingdom.
Our primary legal and regulatory jurisdiction is the United Kingdom, and this Privacy Policy is governed principally by the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018.
Where required by law, we also comply with applicable data protection and privacy laws in other jurisdictions, including the EU GDPR, United States privacy laws (including the CCPA/CPRA and equivalent state laws), and the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).
1. Who We Are & Scope of AI Services
Axcend.ai provides AI transformation and implementation services for businesses, including but not limited to:
AI strategy, audits, assessments, and roadmap design
AI systems architecture, deployment, and configuration
AI voice, conversational, and communication systems
AI employees, virtual agents, and autonomous workflows
Business process automation and orchestration
Data, system, CRM, and third-party integrations
AI optimisation, monitoring, and continuous improvement services
Custom AI use cases developed for operational, commercial, or internal needs
Our services may involve proprietary systems, third-party AI models, automation tools, and cloud infrastructure.
This Privacy Policy applies to all current and future AI-related services offered by Axcend to the extent such services involve the processing of personal data.
2. Legal Roles (Controller / Processor)
2.1 Data Controller
For personal data collected via our website or direct communications, Axcend acts as a Data Controller.
2.2 Data Processor
For personal or business data processed in the course of delivering client services, Axcend may act as a Data Processor or Data Controller, depending on the service scope and contractual arrangement.
Where required, processing is governed by a Data Processing Agreement (DPA).
2.3 No Joint Controllership
Nothing in this Privacy Policy creates a joint controllership relationship between Axcend and any client unless expressly agreed in writing.
2.4 Contractual Priority
Where this Privacy Policy conflicts with a signed agreement, the contractual terms prevail.
3. Primary Jurisdiction & Supervisory Authority
Axcend operates from the United Kingdom
Our primary supervisory authority is the UK Information Commissioner’s Office (ICO)
Our data protection framework is assessed primarily against UK law, with additional measures applied where required internationally
4. Categories of Personal Data
4.1 Data You Provide
Name
Business email address
Telephone number
Company name and role
Information submitted via forms, calls, emails, or communications
You warrant that you have lawful authority to provide this data.
4.2 Automatically Collected Data
IP address
Device and browser identifiers
Operating system
Website interaction data
Referral and traffic metadata
Used strictly for:
Security and fraud prevention
Website functionality
Performance monitoring and analytics
4.3 Client & Service-Related Data
When delivering AI services, Axcend may process limited operational data such as:
Workflow configurations
System logic, prompts, and rules
Integration and configuration metadata
Unless expressly agreed otherwise:
Axcend does not own client data
Axcend does not verify legality, accuracy, or completeness
Clients remain solely responsible for lawful processing, notices, and compliance
4.4 Sensitive Personal Data (Prohibited by Default)
Unless expressly agreed in writing, users and clients must not submit or process:
Health or medical data
Biometric data
Financial or payment data
Government identifiers
Criminal records or special category data
5. Lawful Bases for Processing (UK & EU)
We process personal data on the basis of:
Contractual necessity
Legitimate interests (operations, security, service delivery, B2B communications)
Legal obligations
Consent, where required
6. United States Privacy Rights
Where applicable under US privacy laws:
We do not sell personal data
We do not share data for cross-context behavioural advertising
Individuals may have rights to access, correct, or delete personal data
Equivalent rights under other US state laws are honoured where required.
7. UAE Personal Data Protection (PDPL)
For individuals located in the UAE:
Data is processed lawfully and transparently
Purposes are defined and limited
Cross-border transfers occur only with safeguards
Data subject rights are respected where applicable
8. Nature of AI Services & Risk Allocation
8.1 AI Systems Are Tools, Not Outcomes
Axcend provides AI-enabled systems and configurations, not guaranteed outcomes.
AI systems:
Are probabilistic and non-deterministic
May produce variable, inconsistent, or unpredictable outputs
May generate errors, omissions, or unexpected results
Are designed to support, not replace, human decision-making
No representation is made that AI behaviour will be consistent, repeatable, or predictable.
8.2 No Automated Decision-Making (GDPR Article 22)
Our services are not intended to produce decisions with legal or similarly significant effects on individuals without meaningful human involvement, unless expressly agreed and lawfully implemented by the client.
8.3 No Professional Advice or Reliance
Axcend does not provide legal, financial, medical, regulatory, or professional advice.
AI outputs:
Are provided on an “as-is” basis
Must not be relied upon as a substitute for professional judgment
Clients remain fully responsible for decisions, actions, and outcomes.
8.4 AI Output Disclaimer & Validation
AI-generated outputs may:
Contain inaccuracies or outdated information
Be similar or identical to outputs generated for other users
Not be original or suitable for intellectual property protection
Clients are solely responsible for:
Reviewing and validating outputs
Determining suitability for use
Ensuring compliance with law and third-party rights
8.5 Model Training, Drift & Third-Party AI
Unless expressly agreed in writing:
Client data is not used to train public or shared AI models
AI systems may rely on third-party foundational models and platforms
Axcend does not control third-party model logic, updates, or retraining
AI systems may change behaviour over time due to model updates, optimisation, or vendor changes.
Axcend is not responsible for changes introduced by third-party AI providers.
8.6 No Compliance Guarantee
While Axcend designs AI systems in line with industry best practices, no guarantee is given that any AI system, output, or configuration will ensure legal, regulatory, or industry-specific compliance.
Clients remain solely responsible for assessing regulatory requirements applicable to their business.
8.7 No Duty to Monitor Client Use
Axcend has no obligation to monitor, supervise, or police client inputs, outputs, integrations, or use of AI systems, except where required by law or expressly agreed in writing.
8.8 No Implied Improvement Obligation
Unless expressly agreed in writing, Axcend does not guarantee continuous improvement, optimisation, or performance gains beyond contracted services.
8.9 Evolving AI Regulation
AI regulation is rapidly evolving.
Axcend does not warrant that services provided today will meet future legal or regulatory requirements unless expressly agreed in writing.
Clients are responsible for monitoring regulatory changes affecting their AI use.
9. Voice, Communications & Recording
Where AI systems handle voice or communications:
Axcend does not determine whether communications are recorded
Clients are solely responsible for lawful notices and consent
Axcend is not responsible for jurisdiction-specific recording compliance
10. Cookies & Tracking
Cookies are used for:
Core website functionality
Analytics and performance
Security
11. Data Sharing
We do not sell personal data.
Data may be shared with:
Hosting and cloud providers
Analytics and performance tools
Communication platforms
Legal or regulatory authorities where required
12. International Data Transfers
Data may be transferred to jurisdictions with different data protection standards.
Transfers are implemented in accordance with UK IDTA, EU safeguards, and UAE PDPL requirements where applicable.
13. Data Retention
Data is retained only as long as necessary for:
Service delivery
Legal obligations
Legitimate business interests
14. Data Subject Rights
Rights may include access, correction, deletion, restriction, objection, and portability, subject to law.
15. Security Disclaimer
We apply commercially reasonable safeguards.
No system is entirely secure.
16. Children’s Data
Services are not intended for children under 18.
17. Complaints & Authorities
UK: ICO
EU: Local authority
USA: Relevant state authority
UAE: UAE Data Office
18. Limitation of Responsibility
To the maximum extent permitted by law:
Axcend is not responsible for unlawful or inaccurate data supplied by clients
Axcend is not liable for third-party platforms or AI models
Axcend is not liable for decisions made in reliance on AI outputs
19. Governing Law
This Privacy Policy is governed by the laws of England and Wales.
20. Updates
We may update this policy at any time.
21. Contact
Email: hello@axcendai.com
Website: https://www.axcend.ai
Last Updated: 15/01/2026